A biolink can be a checkout, not only a list of URLs. Guest checkout, digital goods, and what to put above the fold.
If the offer is a PDF, a preset pack, a coaching slot, or a digital download, sending people to a generic homepage is extra friction. A biolink can hold the product next to the proof that made them tap. Lumyly’s creator shop is built for that: catalog on the page, guest checkout, optional spotlight later.
What to sell on the page
Start with one SKU you can fulfill without a warehouse. Digital goods and simple services fit. Physical merch is possible but shipping and returns are a different job. Write the product like a landing section: what it is, who it is for, what they get, price. A cute cover with no sentence will not convert a cold TikTok visitor.
Above the fold
- Identity still comes first. People buy from someone they recognized in the last video.
- Then the product or the “view shop” action. Not ten socials.
- Then proof: a clip, a screenshot, a short outcome.
The shop carousel on a Lumyly page is a strip of products, not a marketplace homepage. Keep the catalog short until you know what sells. Help center: catalog basics and plans (upgrades are about network priority, fees, and brand, not about unlocking a catalog that is already open).
Checkout without a second login
Guest checkout with a one-time code exists so a follower does not have to create a Lumyly account to pay. That matters on a phone in an in-app browser. Test the full pay flow yourself on mobile before you pin the link.
Trust
Show a real refund or delivery sentence. Link privacy from the site footer, not from a button that looks like a product. Do not promise income. Sell the file or the session you actually deliver.
Create the free page on Lumyly, add one product, and share that URL in the bio until the numbers in analytics say otherwise.