Ignore vanity. Watch taps on the primary button, sources, and whether the page still matches this week’s bio line.
A biolink that nobody measures becomes a museum. A biolink measured on the wrong number becomes a slot machine. You do not need a 40-metric dashboard. You need to know whether the promise in the bio produced the tap you wanted.
Three numbers
- Taps on the primary button (or product). That is the conversion of the page. Total page views without this number are theatre.
- Source. Instagram vs TikTok vs YouTube vs unknown. If 90% is TikTok, design for TikTok: shorter copy, faster media, fewer desktop assumptions.
- Freshness. If the bio still says “new video” and the first button is a 2024 preset pack, analytics will look “bad” for a content problem, not a tool problem.
What to ignore at the beginning
Hourly charts. Tiny tests on button radius. Cross-promo impressions when the network is still small. Those can wait. First, get a week of primary taps. Then change one thing: the bio line, or the first button, not both.
Where Lumyly shows this
Logged-in stats live in the Lumyly app (home / stats), not on the public page. Public visitors should never see your dashboard. If you run campaigns, treat credits as a cost against primary taps, not against vanity reach. Help: how the areas fit together.
A weekly 10 minute ritual
- Monday: align bio line and first button.
- Sunday: read primary taps and top source. Keep or cut.
- Once a month: remove links with no taps. Do not archive them “for brand completeness”.
More on the page itself: what a link in bio is. Open a free account on Lumyly when you want the stats next to the page you actually share.